Pure Brilliance

AHA Brightening Exfoliant Cleanser/Face Wash | 200ml

₹ 899

Step up your cleansing game with this multi action glow giver that combines a gentle dose of skin care holy grail - Glycolic Acid, along with a mix of potent antioxidants, hydration and restoring agents - Centella asiatica, Turmeric and Licorice.

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AHA Brightening Exfoliant Cleanser/Face Wash | 200ml

₹ 899

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all about the
Product

About
Ingredients
Usage
FAQ

About

About The Product

This exfoliating & hydrating cleanser combines a gentle blend of 2% Glycolic Acid, CICA, Licorice, Turmeric & Coconut surfactants to clear away dirt & grime without stripping your skin's natural moisture

Brightens Skin

Gentle Exfoliation

Deeply Cleanses

Reduces Oil

Ingredients

Key Ingredients

Learn More about the ingredients

Usage

When to apply

AM/PM

How to use

Apply a small amount to wet skin. Work into a lather & massage into skin for 60 Seconds. Rinse thoroughly & pat dry.

Good to know

Increases your skin’s sensitivity to the sun. Follow up with SPF
Not recommended for sensitive skin
Patch test advised

Dose

Daily

Precautions

External use only

FAQ

featured

Notes from the Clinic

Your glow routine 101! This gentle, lightly foaming cleanser effectively cleanses, removes dirt, dead skin, impurities and excess sebum off your face. With 2% Glycolic acid dosage, it's highly suitable for daily use, as it dissolves away dead skin cells, and helps open up hydration pathways, to reveal brighter, fresher skin beneath. Simultaneously, anti-oxidants in this cleanser help fight the impact of free-radical damage

Recommended For

Dull Skin
Uneven Skin tone
Dead Skin
Excess Oil
Clogged Pores

Good to Know

pH: 4.8
Clean, verified ingredients
Vegan, Cruelty-free
Contains Mild-Certified Non-Allergen Fragrance
No Artificial colours added
Sulphate-Free
Paraben-Free
For all skin-types
Pregnancy Safe

all about the
Product

About
Usage

About

About The Product

This exfoliating & hydrating cleanser combines a gentle blend of 2% Glycolic Acid, CICA, Licorice, Turmeric & Coconut surfactants to clear away dirt & grime without stripping your skin's natural moisture

Brightens Skin

Gentle Exfoliation

Deeply Cleanses

Reduces Oil

Usage

When to apply

AM/PM

How to use

Apply a small amount to wet skin. Work into a lather & massage into skin for 60 Seconds. Rinse thoroughly & pat dry.

Good to know

Increases your skin’s sensitivity to the sun. Follow up with SPF
Not recommended for sensitive skin
Patch test advised

Dose

Daily

Precautions

External use only

Key Ingredient

Glycolic Acid

A type of alpha-hydroxy acid (AHA), Glycolic Acid is a derivate of sugar cane. Primarily exfoliates your skin and dead cells, therefore helping stimulate cell renewal and revealing newer, fresher, smoother skin. It is highly effective at targeting a range of skin issues like skin brightening, hyperpigmentation, sun damage, wrinkles and preventing the formation of blackheads.

CICA

Known as Gotu Kola or Tiger Grass, or in short – CICA, its chock-full of amino acids, fatty acids and phytochemicals including Vitamin C, A, B1, and B2. Well known for its healing properties and packed with antioxidants, this gives skin an antimicrobial boost and provides anti-inflammatory benefits.

Turmeric

A powerhouse ingredient that has an almost "heal-all," anti-everything effect, turmeric is known for its anti-inflammatory, anti-microbial and anti-oxidant effects. It helps lighten pigmentation and slow the skin’s aging process.

Licorice

Glycyrrhiza Glabra Root Extract is a powerful anti-oxidant and UV-fighting super ingredient well known for fighting melanin formation. One of the safest skin-brightening agents, one study suggested that Licorice is more effective than the gold standard skin-lightening agent hydroquinone.

Glycerine

This skincare superstar is a real moisture magnet. As a humectant, it pulls moisture from the air and keeps it in the skin.

Coconut Surfactants

Ultra-mild, tear-free, coconut-based surfactants give you a squeaky deep clean, without disrupting the skin barrier. Readily biodegradable, almost 80% of the surfactant blend is naturally derived from renewable plant-based resources.
All Ingredient Facts
Clean, Multi-Tasking Formulas, Radical Results
We formulate to the highest standards of efficacy, integrity, transparency and safety, blending only the best of Science, Nature & Ayurveda, to deliver unreservedly honest multi-tasking products that truly work.

Full Ingredient List and Formula

Concentration

EWG Safety Rating

Ingredients

35% - 55%

1

Aqua (1)

20% - 40%

1, 1, 1-5,1 ,1, 1

Aqua (and) Sodium Lauroyl Methyl Isethionate (and) Cocamidopropyl Betaine (and) Sodium Methyl Oleoyl Taurate (and) Lauryl Glucoside (and) Coco-Glucoside

5% - 15%

1-5

Cocamidopropyl Betaine

5% - 15%

1,4,1

Extracts - Centella asiatica, Glycyrrhiza glabra, Curcuma longa

2% - 8%

1-2

Glycerin

2% - 8%

1, 1-4

Aqua, Sodium hydroxide

2.5% - 3%

1-4

Glycolic acid

1% - 2%

1

Caprylyl/Capryl Glucoside

0.5% - 1%

1, 2-4

Caprylyl Glycol (and) Phenoxyethanol

0.5% - 1%

Fragrance

++ Where ranges are shown, exact concentrations have been withheld as a trade secret.

* EWG’s Skin Deep Database combines information from over 60 toxicity and regulatory databases to give Safety Ratings; A Rating of 1 being the safest.

The TrueKind Difference

Clean Beauty

Multi Tasking Formulas

Proven Actives That Work

100% Transparent Formulas

Giving Back

Only Verified Ingredients

Vegan & Cruelty Free

Kind to Planet Packaging

Frequently Asked Questions

How many times should I use this?

It is advisable to begin using any new product slowly before increasing the frequency once your skin has had time to adjust to it. Start 3-4 times a week & slowly settle into a daily routine.
I already use an exfoliating scrub, should I continue with that after I use this cleanser?

You do not need to include a separate facial scrub in your routine because this cleanser doubles as an exfoliator & cleanser. Scrubs that physically exfoliate are harsher on your skin (eg: walnut scrub, coffee scrub). If you want to continue using face scrubs, it is advised that you reduce your usage to once per week.
Will this make me break out?

Any active skincare ingredients that increase the rate of cellular turnover can cause your skin to purge. A mild dose of glycolic acid helps fight acne and improve your skin’s appearance.
How long until I see results on my face?

It can take 4-6 consistent applications for you to see an initial glow on your face. It can take 2-4 weeks for you to see visible improvements on your skin depending on your level of skin concern. Consistency is key for maximum results.
Can we use it on Acne Prone Skin?

Yes, Glycolic acid is a multitasking skincare ingredient that can help fight acne and improve your skin's appearance. Other antioxidants such as CICA, Turmeric are also beneficial to acne-prone skin. However, we will always recommend doing a patch test before buying any product.
Is this good for Dry Skin?

Yes, those with dry skin can easily use this product. High levels of glycerine and an ultra-gentle coconut-based cleansing ingredient ensure that skin is thoroughly clean without drying it out.
Can I use this cleanser on my body?

While you need a higher dosage of glycolic acid for your body, if you’re just starting out with actives for your body, this can act as a good starter product to get your body used to AHAs.
At what age can I start using this?

This product can be used by age groups of 15 years onwards. Glycolic exfoliation helps to help prevent and treat acne, which is common in the teenage years.