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Be True. Be Kind.

Our simple philosophy in all that we do.

Our Promise

Clean, Conscious, Performance Skincare.

Unreservedly honest products that truly work, be kind to skin and the planet – no exceptions! Drawing from our rich ayurvedic legacy of over 30 years and embracing dermal science, we aim to create transparent skincare that is incredibly effective, safe and without harming the environment or the planet.

Our Formulas

CLEAN INGREDIENTS, RADICAL TRANSPARENCY.

We formulate to the highest standards of efficacy and safety – using only proven, verified ingredients in bio-compatible bases; and free from over 1800 questionable ingredients .

With no black boxes, and nothing to hide, we strive for radical formulation transparency, so you will never have to guess what and how much of it is in the products you use.

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Our Product Philosophy

MULTITASKING FORMULAS, REAL RESULTS.

We aim to to deliver multi-tasking formulas that only have proven actives but are also packed with anti oxidants, skin replenishing and skin restoring agents in stable pH levels that don’t promise miracles, but deliver real results. Remember, you can't build a 6 pack by just doing sit ups.

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Our Digital Skin Clinic

At True Kind, we understand that everyone's skin is unique and deserves personalised attention. Our team of expert dermatologists will work with you to create a customised skincare routine that includes products made from dermat-backed product formulations and consultation flows are tailored to your specific skin concerns and goals. So, whether you're looking to address issues such as acne, aging, hyperpigmentation, or simply want to achieve healthier, radiant skin, we're here to help you on your skin-journey.

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The TrueKind Difference

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Clean Beauty

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Multi Tasking Formulas

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Proven Actives That Work

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100% Transparent Formulas

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Giving Back

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Only Verified Ingredients

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Vegan & Cruelty Free

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Kind to Planet Packaging